In 2013 Gus Poyet, ever the dramatiser, described Albion’s predicament as “now or never” due to the recently introduced FFP restrictions in the football league. Speaking to the independent he said: “The problem is that after this season it’s going to get even more difficult in the Championship especially with the new Premier League TV money and the parachute payments,” Poyet said. “More and more [former Premier League] teams are going to have more money and the others will have the Fair Play system without that money, which is going to make a difference.
“People think it [Financial Fair Play] will make teams more equal, but it will make things worse. Ten teams will be spending fortunes over three years of parachute payments and 10 teams will be under Financial Fair Play rules. So there will be two Championships: the ones that have been in the Premier League, and the rest. So you’ll have to be unbelievable – very smart at recruitment, players playing at their best, lucky with injuries, and then be a good team on the pitch.”
As we all now know, Albion were promoted to the Premier League four years and three playoff semi-final defeats later. But could the lessons of Sami Hyypia’s failed tenure as manager in 2014 be an example of the difficulties that Poyet pointed to and which Albion would face after not winning promotion that season?
Starting from the 2012–13 season, the Financial Fair Play (FFP) arrangement was put in place across all three divisions of the Football League. FFP rules were introduced after a number of clubs had reported financial difficulties, so that all EFL clubs would become self-sustainable and requires them to limit their losses on operating activities.
The definition of losses on operating activities excludes expenditure on Youth Development Expenditure, Women’s Football Expenditure, Community Development Expenditure and the depreciation of expenditure on long term assets such as the stadium and new training ground. This has still allowed Tony Bloom to heavily invest in the club without increasing its FFP defined losses, but this investment is more for the benefit of the club’s long term gain than in the short term.
It goes without saying that it has been of huge benefit to the club that Tony Bloom has been willing to make such a huge investment in it. The hundreds of millions which he has invested in the new stadium and subsequently on the new training ground have helped to take the club from one struggling in League one all the way to the topflight. But by the time Hyypia had taken charge, many, including one of his predecessors Gus Poyet, had expressed doubts as to whether this investment could take the club that next step and into the topflight.
Bloom’s investment could give the club an edge in terms of infrastructure, but the club was fighting hard to control its operating expenditure so it was FFP compliant. A process mainly confined to the first team players wage bill, which as many studies have shown, the size of which relative to your opponents has a significantly positive relationship with the team’s performance on the pitch. Indeed, even when the club was finally promoted to the Premier League its wage bill was the second lowest in the division and lower than some Championship clubs at the time, including Aston Villa.
There has been recent discussions around the introduction of an £18m a year salary cap in the Championship, proposals that have so far been rejected. How it would work and how it would account for teams coming down from the Premier League with players on topflight contracts is unclear, and whether it would be able to be implemented without some allowances that would potentially give relegated clubs a further advantage over the rest of the league is as yet unspecified. But the fact discussions on this even exist years on from the introduction of FFP show it has not had the desired effect on financial sustainability within the EFL.
The introduction of FFP also had a huge impact on the club’s transfer policy but the club were still bullish about being able to meet its goals. Paul Barber spoke about this over the summer of 2014 saying: “we’re not in a position where we have to sell anyone. We’re in a position where we have to progress, we’re in a position where we want to mount another challenge for getting into the Premier League and that requires us assembling a very, very good squad of players. That’s exactly what we’ll do.”
But in the previous January Albion had already let go Ashley Barnes to Championship rivals Burnley and Liam Bridcutt to Premier League Sunderland, whilst that summer winger Will Buckley and star striker Leo Ulloa were both soon to be sold to Premier League sides Sunderland and Leicester respectively. Furthermore the contracts on first team players like Matthew Upson, David Lopez, Andrea Orlandi and Thomas’s Kuzczak were all not renewed as the club cut its cloth to meet the financial restrictions.
All this meant the team that had reached consecutive playoff semi-finals was not the same team that Hyypia was inheriting. Only three of the players who started the first leg of the playoff semi-final against Derby started the opening day 1-0 home defeat to Sheffield Wednesday.
Some of those that were released didn’t come as a surprise as their influence on the team since Gus Poyet’s departure the year before had reduced. Whilst, Matt Upson was actually offered a new contract but decided to go Premier League Leicester City instead. But the appointment of Sami Hyypia was still a clear move in a different direction, in contrast to Oscar Garcia’s appointment the year before, which was very much trying to build on the work and team that Poyet had built.
This isn’t necessarily an issue in itself, players do come and go and as Paul Barber went onto explain all those who left were either near the end of their contract or keen to move on. The big problem was that in their place arrived an array of sub-standard talent, mostly arriving on loans and free transfers as the club made around a reported £8m net profit from its transfer activity that season.
The two players who were brought in via substantial transfer fees were David Stockdale (who was signed from Fulham) and Sam Baldock (who was signed from Bristol City) and would go onto be key parts of the promotion winning side of 2017. However, many of the others were signed on the cheap, like target man Chris O’Grady who was signed for £500k from Barnsley or the Dutch midfielder Danny Holla who was brought in on a free transfer and would fall by the wayside in the subsequent clear out that followed the nightmare of the Hyypia era.
Ahead of the new season the Bleacher Report described Albion’s transfer business as giving the club “a new lease of life” under Hyypia. Unfortunately that life was one as a team battling against relegation to League One from a team previously challenging for promotion to the Premier League.
Whilst the likes of Holla and O’Grady were signed to quickly fill the gaps that were left by the departure of key players, many others were subsequently brought in on loan to compensate for theirs and others shortcomings.
In comparison the recruitment under the management of Chris Hughton was far more proactive rather than reactive and saw the club make a reported £12m net outlay the following season, the club’s highest ever until promotion to the Premier League markedly changed the club’s finances.
One of the key developments around that time at the club was the establishment of the recruitment team and the appointment of Paul Winstanley as the head of it. Hughton benefited from this just as much as the previous regime had let Hyypia down. They have since gone on to consistently get good value and bring in players who have gone on to become Albion heroes.
Winstanley’s effective predecessor, the Head of football operations David Burke, was sacked on Christmas Eve 2014 for his part in Albion’s poor transfer business just a matter of days after Hyypia had handed in his resignation. Owner and chairman Tony Bloom, a mathematician by education and big on statistics, was moving the club towards a more analyst-driven recruitment policy. And the establishment of the recruitment team was another step in that direction, but one that came too late for Hyypia.
However, it was seen that Hyypia’s lack of knowledge of English players in the Football League didn’t help the club’s recruitment. Ultimately the manager has always had final say and his sign off was not as valuable as it was by any of his predecessors or would be under Hughton. Under Poyet’s management, the club had relied hugely on the Uruguayan’s contacts across from European football and beyond. But with him gone the club has been failing to replicate that transfer-market success.
But you still need to work with what you have and the development of certain players in the Hughton’s era who failed to excel under Hyypia suggests his coaching wasn’t as effective. The likes of Stephens, Dunk, March, Stockdale, Baldock and Bruno, who were all key players under Hughton failed to improve the clubs fortunes under Hyypia.
It didn’t help Hyypia from a coaching perspective that his first choice assistant Jan Moritze Lichte turned the job down for family reasons. This situation was then exacerbated when his second choice Sami Lee, who had previously worked in the Premier League under Sam Allardyce and Rafael Benitez, decided against taking the role just days after agreeing a contract with the club in favour of taking up the post as assistant to Ronald Koeman at Premier League Southampton. This left Hyypia in the awkward position of promoting Nathan Jones to his assistant, after initially demoting him to first team coach upon Lee’s appointment.
But despite all this Hyypia still has his supporters. On the podcast “Football, the Albion and me” Albion player at the time Craig Mackail Smith believes this was because “maybe his style of play was a little bit ahead of his time”, going on to compare it to the current system used by reigning Premier League Champions Liverpool and that “maybe we didn’t have the players to play that system.”
Another guest of that podcast, former Albion captain Gordon Greer defended Hyypia, saying “People don’t really appreciate how good of a manager Sami was” and echoed Mackail-Smith saying “We didn’t have the players to play in the system”. Maybe not, but with a few key additions Chris Hughton soon showed this team was capable of much more.
Mackail-Smith reference a notable win of the Hyypia era away to Leeds, where the won 2-1, Hyypia’s first league win as Brighton manager where they scored their first goals of the season after two consecutive defeats.
Hyypia that day praised Albion’s opening scorer Joao Teixeia who had signed on loan from Liverpool saying: “We have a quality player and I am very happy to have him with us.” And Teixeia then scored the winner in Albion’s next game on his home debut, a 2-1 win over Bolton.
But for every Hyypia performance that backs him up, there were plenty more to counter that. Those two wins on the bounce were not to be replicated under Hyypia, in fact the team won just one more league games under his tenure.
The match which sticks out to me is the 1-0 defeat to Millwall, his last home game as manager and a game that was being broadcast live on Sky Sports. Albion were awful, so bad that there were even rumours linking Tony Pulis with the job.
By this this point Hyypia has accumulated over 20 games in charge including a run to the 4th round of the League Cup and there were few signs of anything but regression from their Albion side. In contrast, over a similar period of games Hughton subsequently steered this Albion team to a comfortable survival from relegation and they started the following season with a 4-0 win at home to Nottingham Forest, going on to only miss out on automatic promotion on goals scored and win promotion the following season.
For Hyypia, having won just one game in their last 17 league matches, that defeat to Millwall left Brighton in the Championship relegation zone, while Millwall moved five points and five places above them. And after a draw away to Wolves next time out Hyypia resigned having won just three of his 22 league games in charge.
Whilst Guy Poyet’s statements in 2013 turned out to be proved dramatically incorrect by Albion 4 years later, he did have a point. FFP was making it tougher for Albion to compete in the Championship and smart recruitment was key to the success which followed after Hughton was appointed as Hyypia’s replacement on New Year’s Eve.
It’s a testament to the smart investment decisions of Tony Bloom, as well as the work of those behind the scenes like Paul Winstanley, that Brighton did go on to defy the odds. But it is also fair to say that whilst Hyypia was found wanting during his time in charge of the Albion, it wasn’t entirely a mess of his own making. The combination of Poyet’s management ending and FFP being introduced required the Albion to now work in a different way and Hyypia unfortunately got stuck in the middle of that transition.